Hey there! We're Alana Ruas and Clara Lins, the creative minds behind the brand. As friends, mothers, and business partners, we embarked on this journey in 2022, combining our passion for innovation with our love for our little ones. At Clever Pepper, we believe every child should express themselves freely, that's why we encourage creativity and invite kids to engage with our playful patterns.

OUR STORY

Our story is a blend of passion and expertise. Alana with a background in product and fashion design, brings style and innovation. Meanwhile, Clara's background in biomedicine, specializing in fertility treatments, sparked a love for blending art and science. Together, we fused our worlds – friends turned business partners, creating something special, where fashion meets function, and creativity runs wild!

For us, quality and clever practical designs are extremely important. Our goal is to offer playful and creative products with exclusive prints, delicate, simple yet cheerful designs, with a lot of personality. This not only ensures the well-being of our little ones but also has minimal impact on the environment.

We value the power of good quality materials, so they can be passed on from one little pepper to the next, to encourage consumption in a conscious way. Our products are designed to minimize time spent washing and wiping, allowing you to spend more time playing, bonding, and caring for our little ones.

Why are we called clever pepper?

In Brazil, 'pimentinha' means 'little chili pepper,' a playful term for active, intelligent, and curious kids, often with a touch of mischief. Our name is part rhyming game and a playful blend of the English word "Clever" and the Brazilian "Pepper." It captures the spirit of our brand – smart, bold and full of energy. Just like our little ones, Clever Pepper is vibrant, full of surprises, and always ready for adventure!